Want a Successful Facebook Page or App? Advertise It!
Throughout my years in the digital marketing world, I have found that the best approach to creating a successful Facebook engagement is when you combine engaging page or app content with creative,...
View ArticleHow To: Use Facebook Advertising to Increase Page Post Engagement
Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new ad types and features. Because of this, we now have a full arsenal of...
View ArticleFacebook Advertising Case Study: How Creative Use of Sponsored Story News...
So much can be done to build a page and achieve your digital marketing objectives through the creative use of Facebook advertising. Success comes from knowing what it is you want to accomplish with...
View ArticleWhy the Look and Feel of Your Facebook Page Matters Now More Than Ever
As you set out to build your Facebook presence through advertising, it is critical that you conduct a thorough review of your page first and make sure you have addressed all of the areas highlighted in...
View ArticleNew eBook: Advanced Facebook Tactics to Achieve Optimal Page Reach and...
The creative suggestions in this Facebook ebook combine page posting tricks with a variety of advanced advertising techniques to help you achieve greater reach and a higher level of post participation....
View ArticleYour Brand’s Social Advertisers & Managers Need to Become BFFs Quickly
If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very...
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